The first thing you'll notice about the Nooka Zub Zenv 38 Watch
is the unique, coded time-telling system of lines. After you get
over this intriguing puzzle, you might comment on the way the
wide band seamlessly meshes with the face. OK, so how do you tell
the time? The hours go from left to righthours one through six
fill in squares in the first line, hours seven through twelve do
the same in the second line, and the third line shows the
progression of minutes. Nooka also included the day of the week,
date, a.m. and p.m. indicators, a chronograph, and an alarm.
Product Features
* Housing Material: co-molded with PU body
* Strap Material: PU
* Heart Rate Monitor:
* Digital Compass:
* Chronograph: yes
* Backlight: yes
* Computer Compatible:
* Water-Resistant: yes, water-resistant to 3atm
* Alarms: 1
* Weekday Indicator:
* Battery Type:
* Battery Life:
* Face Size: 1.4 x 1.4 x 0.3in
* Weight:
* Recommended Use: telling time
* Manufacturer Warranty: 1 year
Artsy and sophisticated, the Nooka Unisex ZUB-ZENV-IS-38 Zub
ZenV Istanbul Polyurethane Watch adds style to your everyday
look. The soft feel of the brilliant white case comes from
durable rubber and is paired with scratch-resistant mineral to
protect the dial face. The square white face holds Nooka's
patented row system for noting the time. Windows for a.m., p.m.,
day, date, and an alarm sit adjacent to the black vertical hour,
minute, and second rows. A coppery Istanbul-inspired tile pattern
set against the brilliant white on the soft polyurethane band
brings the case and band together seamlessly. A silver-toned
fold-over clasp with double push-button safety will keep this
stylish timepiece in place during work or play. Relying on
trusted Japanese quartz movement, this timepiece is water
resistant to 99 feet (30 meters).
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Nooka is a New York fashion design company founded by
artist/designer Matthew Waldman. The ethos of nooka is universal
language, which guides the creation of products with enhanced
functionality and futuristic philosophy. Most prominently known
for its line of timepieces, Nooka has expanded their range,
creating a Mindstyle™ brand with the addition of innovative
accessories and a fragrance. The linear and graphic
representation of time with Nooka timepieces presents a more
intuitive way to view time. The visual mass increases as time
passes, giving weight to an ephemeral and abstract concept.
Originally releasing two models back in 2004, the brand has grown
and now includes seven distinct displays available in over 85
models in a wide array of colors and materials
Beyond Time
Nooka Strip (an innovative belt concept), Asset Organzier (a
multi-purpose wallet model), and the Nooka scent. All three
products embody the brand’s principle of universal communication.
Both the Strip and the AO utilize similar materials to the
popular ZUB collection of polyurethane watches. These provocative
designs, like our watches have U.S. design patents. Additionally,
the Nooka scent, self-titled Nooka, is a fully customized
fragrance expressing the futuristic and universal values of the
brand—fusing natural elements with synthetic accords and a
gem-cut, custom bottle.
In Summer 2010, Nooka introduced their first collection of modern
eyewear bringing the brand’s sleek and cutting-edge design
aesthetic to the world of sunglasses. The collection is presented
in two tiers: a luxury line with polished stainless-steel and
silver mirror finishes named Venus, and a polymer model in neon
colors, known as Mercury.
2011
Nooka collaborated with industrial designer, Karim id to
produce Nooka’s first circular timepiece, the "Yogurt". Combining
Karim’s philosophy of "democratic design" with Nooka’s philosophy
of "universal language" resulted in a truly unique piece.
Additionally, the AO was revamped, making it substantially larger
and more durable than its predecessor. It also featured a
removable insert providing more versatility of use.
The name Nooka was engineered by Matthew to evoke futurism by
incorporating the sound ‘nu’ from both "nuclear" and "new." And
stemming from its New York roots, Nooka is also a contraction of
"New Yorker" when said with the local accent.
The brand is proud to also include an official mascot: the
NookaNooka.. The imaginative character is the whimsical spirit of
design futurism.
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